`FORGET HYGGE. IT`S ALL ABOUT IKIGAI (THAT`S JAPANESE FOR A HAPPY LIFE)` The Times`WHEN IT COMES TO TRANSATLANTIC ASPIRATIONAL LIVING, IT`S NOW ALL ABOUT IKIGAI` ELLE`THE NEW LIFESTYLE MANTRA` Sunday Times Find out how to live a long & happy life thanks to the ikigai miracle, a Japanese philosophy that helps you find fulfilment, joy & mindfulness in everything you do. It is extraordinary that Japanese men`s longevity ranks 4th in the world, while Japanese women`s ranks 2nd. But perhaps this comes as no surprise when you know that the Japanese understanding of ikigai is embedded in their daily life & in absolutely everything that they do. In their professional careers, in their relationships with family members, in the hobbies they cultivate so meticulously. Ken Mogi identifies five key pillars to ikigai: Pillar 1: Starting small Pillar 2: Releasing yourself Pillar 3: Harmony & sustainability Pillar 4: The joy of little things Pillar 5: Being in the here & now The Japanese talk about ikigai as `a reason to get up in the morning`. It is something that keeps one`s enthusiasm for life going, whether you are a cleaner of the famous Shinkansen bullet train, the mother of a newborn child or a Michelin-starred sushi chef. The Five Pillars at the heart of everything they do. But how do you find your own ikigai? How does ikigai contribute to happiness? Neuroscientist & bestselling Japanese writer Ken Mogi provides an absorbing insight into this way of life, incorporating scientific research & first-hand experience, & providing a colourful narrative of Japanese culture & history along the way.