What does it take to lead a team to world-class success over a sustained period of time? Sir Alex Ferguson is one of the few leaders who truly knows. In his 38 years in management, Sir Alex won an astonishing 49 trophies & helped grow Manchester United into one of the biggest commercial brands in the world. In this inspirational & straight-talking new book, Sir Alex reveals the secrets behind his record-breaking career. LEADING is structured around the key skills that Sir Alex values most highly. It
Includes:: subjects we immediately associate with his managerial style: Discipline, Control, Teamwork & Motivation. But it also addresses subjects that are less obvious but no less important when seeking success: Delegation, Data Analysis & Dealing with Failure. Written with the investor Sir Michael Moritz, a longstanding friend of Sir Alex, LEADING is packed with insight, wisdom, humour & honesty. The individual stories inevitably concern themselves with football, & the phenomenal success that came along the way, but the lessons can be applied by anyone. Whether you run a business, teach in a classroom, or work in a small team, LEADING will help you become a better leader.