In the aftermath of the Second World War, the long-established Rover company of Solihull was fighting to survive. It needed a vehicle that would give it an advantage over its rivals. Taking the American Willys Jeep as inspiration, Rover designers came up with a four-wheel-drive utility vehicle that would become an all-time classic. The Land Rover has undergone a number of facelifts in its sixty-year life, but the vehicle still made today is fundamentally very close to the 1948 original. After 1970 the original was joined by a host of other models including the Discovery, Range Rover, & Freelander. This is this story of Land Rover, written by the foremost historian of the make, encompassing all the models & dividing them according to their use. The distinguished histories of Land Rover on expedition, in agriculture, warfare, & in many other fields are told separately.