
In this thorough, lively & carefully researched book, authors Yale Richmond & Phyllis Gestrin explore the complex cultures of contemporary sub-Saharan Africa & bring them to life. Into Africa provides valuable intercultural insights for those who are interested in doing business or working with organizations in sub-Saharan Africa, for professors of African studies, for trainers & development assistance professionals, & for anyone else who wishes to learn more about this dynamic part of the world. The authors examine the significance of community, ethnicity, language, contemporary African society, doing business & establishing professional relationships. They follow this with an exploration of regional differences & then offer detailed guidelines for conducting workshops & training programs in Africa. Also included is a chapter called Africans, Americans, & African Americans, in which the authors examine issues which reflect the complex interrelationships involved.