Why are some products & ideas talked about more than others? Why do some articles make the most emailed list? Why do some You Tube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information & opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising & is the primary factor behind 20-50% of all purchasing decisions. It is between 8.5 & 30 times more effective than traditional media. But want to know the best thing about word-of-mouth? It`s available to everyone. Whether you`re a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. & you don`t have to have millions of dollars to spend on an advertising budget. You just have to get people to talk. The challenge, though, is how to do that. This book will show you how. ...

These guidelines focus on the IACS Member Societies’ survey procedures but may also be useful in connection with the inspection/examination schemes of other regulatory bodies, owners & operators. These guidelines include a review of survey preparation criteria, which cover the safety aspects related to the performance of the survey, the necessary access facilities, & the other preparation necessary before the surveys can be carried out. The guidelines include a section which illustrates examples of structural deterioration & damages related to each structural area & gives what to look for, possible cause, & recommended repair methods, when considered appropriate. ...

Pam Houston`s latest novel takes us from one breathtaking precipice to the next as we unravel the story of Pam (a character not unlike the author), a fearless traveller aiming to leave her metaphorical baggage behind as she seeks a comfort zone in the air. ” Feeling safest with one plane ticket in her hand & another in her underwear drawer”, she flies around the world, finding reasons to love life in dozens of far-flung places from Alaska to Bhutan. With the help of a loyal cast of friends & bodyworkers, Pam learns to sort truth from self-deception, self-involvement from self-possession & finally finds something like ground under her feet. ...

The beautiful, contemporary colours of the 20cm (8) Continental, with its unique transparent design provides an ideal way to learn the geographical relationships between the different continents & countries of the world. With eye-catching graphics artfully hand silk-screened on the interior surface of museum-quality acrylic, this sphere offers unsurpassed optical clarity & beauty. Every Continental sphere features the most up-to-date cartography, country boundaries, capitals, major cities, bodies of water, & latitude & longitude markings. Because the spheres are transparent, you can better understand geopolitical relationships & how we travel around our planet. An information-packed booklet is included, as well as a Certificate of Authenticity signed & dated by the craftsman who created your sphere. ...

Converts UK two pin & three pin plugs to foreign sockets. For instant use in: EEC Countries, Norway, Morocco, Russia, Tunisia, Turkey. Also suitable for parts of Brazil, Indonesia, India & Israel. Fully tested to BS5733.N.B. This adaptor does not convert voltage. ...

A man is forbidden to uncover the secret of the tower in a fairy-tale castle by the Rhine. A headless corpse is found in a secret garden in Paris
- belonging to the city`s chief of police. & a drowned man is fished from the sea off the Italian Riviera, leaving the carabinieri to wonder why his socialite friends at the Villa Almirante are so unconcerned by his death. These are three of the scenarios in this new collection of vintage crime stories compiled by Martin Edwards. Detective stories from the golden age & beyond have used European settings
- cosmopolitan cities, rural idylls & crumbling chateaux
- to explore timeless themes of revenge, deception & haunting. Including lesser-known stories by Arthur Conan Doyle, G.K. Chesterton, & J. Jefferson Farjeon
- & over a dozen other classic writers
- this collection reveals many hidden gems of British crime.




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National Geographic`s map of the Continental Divide Trail is ideal for fans & hikers of this magnificent National Scenic Trail. It makes a great planning tool or as reference to track progress on the 3, 100 plus mile length. This beautiful map shows the entire length of the trail from Mexico to Canada through New Mexico, Colorado, Wyoming, Idaho, & Montana. A unique elevation profile highlights the trail`s peaks & valleys, & an informative mileage chart shows the distance between key locations. Also highlighted on this map are passes, peaks, national forests, national parks, state parks, & Indian reservations. Additional points of interest include lodges & campgrounds near the trail. The map is packaged in a full colour box that is perfect for gift giving. The box

Includes:: details about the map with its size & scale as well as a large section of the map that displays the cartography found inside.

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National Geographic`s map of the Continental Divide Trail is ideal for fans & hikers of this magnificent National Scenic Trail. It makes a great planning tool or as reference to track progress on the 3, 100 plus mile length. This beautiful map shows the entire length of the trail from Mexico to Canada through New Mexico, Colorado, Wyoming, Idaho, & Montana. A unique elevation profile highlights the trail`s peaks & valleys, & an informative mileage chart shows the distance between key locations. Also highlighted on this map are passes, peaks, national forests, national parks, state parks, & Indian reservations. Additional points of interest include lodges & campgrounds near the trail. The map is encapsulated in heavy-duty 1.6 mil laminate which makes the paper much more durable & resistant to the swelling & shrinking caused by changes in humidity. Laminated maps can be framed without the need for glass, so the fames can be much lighter & less expensive. ...

In Continental Divide, a Banff Prize-winner tells the history of American mountaineering through four centuries of landmark climbs & first ascents. Maurice Isserman traces the evolving social, cultural & political roles mountains played in shaping the country. ...

Financed by a bet with a Yeovil linen draper, court jester Thomas Coryate`s 1608 journey to Venice & back was an unlikely template for the Grand Tour. Almost four hundred years later, Tim Moore put on a ridiculous velvet suit & set off in Coryate`s tracks at the wheel of a senile Rolls-Royce. Treading on frugality & the bawdy self-indulgence of the later Grand Tourists, Moore`s confrontations with Continental croupiers, nudists, sugar-beer farmers & an offshore welders are a grotesque blend of Baldrick & Blackadder. While charting the decline of the Grand Tour from the sombre academy of cultural betterment to the Club 18-30 of the 1830s, Moore also resurrects the reputation of Coryate, whose reward for introducing the fork to Britain & coining the word `umbrella` was ridicule, poverty & an almost unbearably poignant ending in India. ...