The Joules Men's Chepwick Elephant Polo is a classic 100% Cotton pique polo shirt with detailing on the front & back. English countryside through & through, Joules sprang into life in the Nineties when Tom Joules began designing colourful polo shirts & selling them at county shows. His father had a background in retail but Tom says his inspiration to design clothes came from his late mother, who was always "the best dressed woman around".