When people read the name Hail, most think of frozen rain. Some will think of extra-smooth articulating cuffs & Flex 2 liners. Others, mostly those from urban zones, will think of calling a cab, but no one will really think of the NEW Stay-Puft padded tongue or NEW Dyno Lite EST optimized outsole with B3 Gel cushioning. Stuff like that is so new, nobody even knows about it yet, except for Mikkel, cause he helped develop it. Features Shrinkage Footprint Reduction Technology LACING: 2:1 Power Lacing System LINER: Flex 2 Liner with NEW Rad Pad For Lace Comfort CUSHIONING: NEW Dyno Lite EST Optimized Outsole with B3 Gel Cushioning FLEX & RESPONSE: Articulating Cuff, NEW Flex Notches, Flex Spine Backstay with Stay-Puft Calf Capsule, NEW Stay-Puft Tongue, & NEW Super Grip Toe COMFORT: Ultra Cush Park 2 Footbed with Aegis Antimicrobial Coating ...

The Hail is Burtons Classic lace up design focused on maximizing out of box comfort levels & on hill performance. The comfort starts with a foundation of Burtons Holy Sh*t outsole that combines Autocant cushioning to settle your foot into a more natural position for reduced foot fatigue, & a midsole that promotes toe to heel response. Externally Burton have enhanced heel hold & mid foot wrap with their New Exo Wrap system. This means get more pulling power from your lower laces so you can secure your foot for better response while riding the top section of laces looser for better mobility. Features Flex Rating: 6 (1 Softest / 10 Reponsive) Traditional Lacing NEW Exo-Wrap Reinforced Two-to-One Lower Zone Lacing Shrinkage' Footprint Reduction Technology Articulating Cuff Holy Sh*t Outsole Auto CANT Cushioning Glossary NEW Exo-Wrap Reinforced Two-to-One Lower Zone Lacing Gives you more pulling power with less effort, making it easier to dial in the fit of the lower zone for added heel hold & mid-foot wrap while leaving the top loose for more mobility. Shrinkage' Footprint Reduction Technology Reduces the boots overall footprint one full size, meaning a mens size 10 fits like a size 10, but has the footprint of a typical size 9. Shorter, lighter, sleeker-never suffer from toe drag again. Articulating Cuff Allowing the upper & lower zones of the boot to flex independently creates fluid forward motion, minimizes shell distortion, & maximizes heel hold & response. Holy Sh*t Outsole This revolutionary cushioning combines support, response, & canted comfort in amazing ways. A primary midsole promotes toe-to-heel response, support, & cushioning. Beneath that, the secondary, Auto CANT Cushioning dual-density EVA midsole uses denser EVA laterally for support, & a softer, more cushioned EVA medially to allow your foot to roll naturally, reducing stress on your joints & ligaments. Auto CANT Cushioning Dual-density EVA allows your foot to settle into a more natural & relaxed position, resulting in enhanced comfort, reduced fatigue, & smoother, more direct board control. ...

The Burton Hero is an all terrain freestyle Rocker board with a twin-like shape & a slightly longer nose than tail. It has a forgiving & fun V-Rocker shape & Frostbite edges that deliver an encouragingly playful ride & hold a mean edge. In addition Burton's new Squeezebox tech gives you more pop & ollie power without the stiffness, while Jumper Cables Hi-Voltage tech gives electrifying edge-to-edge quickness. Finally, it has Pro Tip construction & a high-grade sintered base for fast riding. Recommended Binding: Mission EST.
Features: Hi-Speed Quad Features Package The Channel V-Rocker profile Twin-like shape Twin flex Super Fly core w/ Dualzone EGDTriax fibreglass Sintered base 10:45 sidewalls Squeezebox Jumper Cables Hi-Voltage Scoop Frostbite edges Pro-Tip Infinite Ride Glossary: Hi-Speed Quad Features Package: The tech & features in this package add performance, speed & strength while reducing weight, with results even a novice will immediately appreciate. The Channel: Offers the ultimate bond between board & binding. Compatible with any Burton binding, this simple channel lets you fine-tune your stance width with mm micro-adjustability, then dial in your toe-to-heel centring, while rotating your angles.V-Rocker profile: Continuous rocker between your feet & in front of your feet towards the tip & tail creates catch-free playfulness & enhanced float from peak to park. Twin-Like shape: Whether riding regular or switch, get the freestyle feel of a twin shape with enhanced float & control throughvariable terrain & conditions. Twin flex: Perfectly symmetrical flex from tip to tail gives a balanced ride that's equally versatile riding regular or switch. Super Fly core: Lightened up & loaded w/pop, this vertical sandwich of hard & soft woods saves weight & improves snap & response. Dualzone EGD: The wood grain is positioned along the toe & heel edges on 2 continuous zones, perpendicular to the rest of the wood core, for consistent edge-hold & added strength. Triax fibreglass: Versatile flex & response for all types of riding across the mountain. Sintered base: Durable & highly porous base with added durability & superior wax absorption for greater overall glide.10:45 sidewalls: Extra meaty, dual angle geometry results in bomber impact absorption. Squeezebox: Thinner core sections underfoot transition to thicker more powerful areas between & outside your feet for a more stable board that can be powered up & manipulated w/less effort. Jumper Cables Hi-Voltage: Ultra light carbonated rods that radiate energy outward from your feet towards the tip & tail. The result is greater pop & performance, & more snap when powering through turns without sacrificing the overall playful feel. Scoop: This exaggerated tip & tail scooping turns up the edges for a looser, more forgiving feel that adds catch-free fun when riding everything from a knee-high box to neck-deep pow. Frostbite edges: Edges beneath your bindings extend out slightly for tremendous edge-hold on hard icy conditions. Powerful when you need them, playful when you don't. Pro-Tip: Tapered tip & tail thickness reduces swing weight for easier mobility. Infinite Ride: Burton exclusive tech allows them to maximise pop & strength by overbuilding the board, then putting it in a machine to break it in.
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The Burton Hero Smalls is the perfect way for any potential snowboarding superstar to get started. Its catch-free EZ-V Rocker design, soft flex, scoop tip & tail, & rail-ready tune will have kids spinning, jibbing & sliding rails with ease. If they've only just started to check out snowboarding, then the included Burton Go Snowboarding package, which is good for a Learn to Ride lesson & a free lift ticket at select resorts, will come in handy. ...

The Burton Houdini beanie can be worn in four ways for those who like to vary their style. Its reversible with a solid colour one way & stripes the other. You can also choose to wear it in full slouchy style or roll it up & rock a cuff. 100% Acrylic. ...

The Burton Houdini beanie can be worn in four ways for those who like to vary their style. Its reversible with a solid colour one way & stripes the other. You can also choose to wear it in full slouchy style or roll it up & rock a cuff. 100% Acrylic. ...

The Burton Imperial is a new supportive boot that is ideal for fast responsive riding. Built on a new low profile EST Optimised Midsole with B3 Gel, its shell uses new Total Comfort Construction with superlight & resilient S4 Panels. It also uses Burton's Shrinkage Footprint Reduction Technology, Speed Zone Lacing System, & Vibram Ecostep Outsoles with rubber ice spikes. Inside there's a heat mouldable Imprint 3 Liner with Rad Pads & Sock Lock tech.
Features: Shrinkage Footprint Reduction Tech Speed Zone Lacing System Imprint 3 liner Low profile EST-Optimized midsole w/ Auto CANT Cardinal cushioning & B3 Gel Vibram Eco Step Rubber outsole (30% recycled) w/rubber ice spikes S4 Shell Panels Medium Flex Thin Profile 3D Moulded Tongue Super Grip Toe Total Comfort Construction Snow-proof internal gusset Flex Rating 7 (1=soft/10=stiff) Glossary: Shrinkage Footprint Reduction Tech: Reduces the boot's overall footprint a full size, meaning a men's size 10 fits like a size 10, but has the footprint of a size 9. Shorter, lighter, sleeker never suffer from toe drag again. Speed Zone Lacing System: Gives you lightning fast lacing control. Customizes the fit of the upper or lower zone. Powerful system so you get more rebound/wrap & better response with less effort. Virtually indestructible, it features injected lace guides that aid in shell wrap for a better fit, reduced friction & easy upgrading. Imprint 3 Liner: Focus Cuff Heel Hold System w/ Velcro J-Bar Interface & Inner Lace Lock, Lightweight Power Panels, Sock Lock, Rad Pad, Velcro Liner Closure, Level 2 Moulded EVA footbed w/ESS Support Shank & Aegis Antimicrobial coating, Heat mouldable. Focus Cuff: Boosts heel hold by hugging the sweet spot on your ankle & increases response for all-mountain agility. Velcro J-Bar interface: Positioned in the heel pocket for added support. Inner lace lock: Quick-lock design keeps heels locked down all day. Uses a one-handed release tab. Power Panels: To ensure a consistent flex, the liner features strategically placed panels that, even afterbeing deeply flexed, return to their original position. Sock Lock: Directional fibre lining allows feet to easily slide into place & stay there all day. Rad Pad: Located on the top of the instep where the laces exert most pressure, these pre-curved panels keep feet happy for hours. Aegis Antimicrobial coating: This antimicrobial coating inhibits the growth of odour-causing bacteria.EST-Optimized midsole: Lower-profile, lighter weight, & with a reduced ramp angle, it lowers your centre of gravity & improves feel. Control your set-up without sacrificing an ounce of cushioning thanks to ultra-dampening B3 Gel inserts.B3 Gel: Cushioning used in Burton boots that is focused under the heels for impact protection. Provides ultimate dampening & withstands repeated impacts without breaking down. Auto CANT Cardinal cushioning: Dual-density EVA allows the foot to settle into the most relaxed position, resulting in enhanced comfort, reduced fatigue, & smoother, more direct board control. Vibram Eco Step Rubber outsole: Backed by nearly 70 years of mountaineering knowledge for superior traction, feel & light weight.S4 Shell Panels: Evenly distribute strap pressure to maximize rebound & resist breakdown for consistent flex season after season. Thin Profile 3D moulded tongue: Enhances forefoot wrap & reduces shell/liner stack up for enhanced comfort. Total Comfort Construction: Gives an instantly broken-in feel right out of the box that feels just as good from shop floor to season opener, & every day thereafter. Snowproof internal gusset: The tongue has an internal gusset construction to completely seal the lower zone of the boot.
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The Imperial is a more supportive boot than either the Ruler or Moto & is suited to riders that want a bit more response for going faster, & more grip for hiking missions into the side & back country. Stepping up in construction you get rubber ice spikes & a Vibram Ecostep outsole with B3 Gel for better cushioning. It also features Speed Zone for hassle free closure & Total Comfort Construction for out of box comfort. Features Shrinkage Footprint Reduction Tech Speed Zone Lacing System Imprint 3 liner Low profile EST-Optimized midsole w/ Auto CANT Cardinal cushioning & B3 Gel Vibram Eco Step Rubber outsole (30% recycled) w/rubber ice spikes S4 Shell Panels Medium Flex Thin Profile 3D Moulded Tongue Super Grip Toe Total Comfort Construction Snow-proof internal gusset Flex Rating 7 (1=soft/10=stiff) Glossary Shrinkage Footprint Reduction Tech: Reduces the boot's overall footprint a full size, meaning a men's size 10 fits like a size 10, but has the footprint of a size 9. Shorter, lighter, sleeker
- never suffer from toe drag again. Speed Zone Lacing System: Gives you lightning fast lacing control. Customizes the fit of the upper or lower zone. Powerful system so you get more rebound/wrap & better response with less effort. Virtually indestructible, it features injected lace guides that aid in shell wrap for a better fit, reduced friction & easy upgrading. Imprint 3 Liner: Focus Cuff Heel Hold System w/ Velcro J-Bar Interface & Inner Lace Lock, Lightweight Power Panels, Sock Lock, Rad Pad, Velcro Liner Closure, Level 2 Moulded EVA footbed w/ESS Support Shank & Aegis Antimicrobial coating, Heat mouldable. Focus Cuff: Boosts heel hold by hugging the sweet spot on your ankle & increases response for all-mountain agility. Velcro J-Bar interface: Positioned in the heel pocket for added support. Inner lace lock: Quick-lock design keeps heels locked down all day. Uses a one-handed release tab. Power Panels: To ensure a consistent flex, the liner features strategically placed panels that, even afterbeing deeply flexed, return to their original position. Sock Lock: Directional fibre lining allows feet to easily slide into place & stay there all day. Rad Pad: Located on the top of the instep where the laces exert most pressure, these pre-curved panels keep feet happy for hours. Aegis Antimicrobial coating: This antimicrobial coating inhibits the growth of odour-causing bacteria. EST-Optimized midsole: Lower-profile, lighter weight, & with a reduced ramp angle, it lowers your centre of gravity & improves feel. Control your set-up without sacrificing an ounce of cushioning thanks to ultra-dampening B3 Gel inserts. B3 Gel: Cushioning used in Burton boots that is focused under the heels for impact protection. Provides ultimate dampening & withstands repeated impacts without breaking down. Auto CANT Cardinal cushioning: Dual-density EVA allows the foot to settle into the most relaxed position, resulting in enhanced comfort, reduced fatigue, & smoother, more direct board control. Vibram Eco Step Rubber outsole: Backed by nearly 70 years of mountaineering knowledge for superior traction, feel & light weight. S4 Shell Panels: Evenly distribute strap pressure to maximize rebound & resist breakdown for consistent flex season after season. Thin Profile 3D moulded tongue: Enhances forefoot wrap & reduces shell/liner stack up for enhanced comfort. Total Comfort Construction: Gives an instantly broken-in feel right out of the box that feels just as good from shop floor to season opener, & every day thereafter. Snowproof internal gusset: The tongue has an internal gusset construction to completely seal the lower zone of the boot.
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