Sony launches it's first ever Sony BRAVIA 77" screen HDR OLED 4K TV into the UK market. The KD77A1 will offer a whole new viewing experience through stunning image capabilities  and amazing technologies including HDR 10, Dolby Vision & HLG HDR processing. ...

The Sony BRAVIA Master Series OLED KD77AG9 is the successor to the ever popular BRAVIA OLED Series now bringing technology used in image mastering within the film industry. The KD77AG9 will offer a whole new viewing experience through the new X1 Ultimate Processor delivering the best picture quality seen on a Sony TV to date including Dolby Vision, HDR10 & HLG HDR Processing. Sony 5 Year Parts & Labour guarantee Included Exclusive Sony 5 year guarantee is excatly that, direct with the manufacturer. This is not a shop guarantee & is exclusive to Sony independent specialist retailers.18 Months Interest Free Available! Select your Finance option when adding your TV to your basket. Alternatively select ' No Thank You.' If you would like to continue through via standard payment. Ends 30th September. ...

The XR50X90JU is part of the 2021 X90J series TVs featuring all the latest technologies available from Sony & providing them all in one package making this one of the best 4K LED range Sony has to offer all powered by the brand new Cognitive Processor XR. Delivering the best picture quality seen on a Sony LED TV to date including Dolby Vision, HDR10 & HLG HDR Standards. ...

The Sony BRAVIA OLED XR55A80JU, part of the A80J series is the successor to the ever popular A8 OLED Series bringing together all the brilliant image proceesing technologies along with the benefits of OLED & combining that with the new Cognitive Processor XR. The XR55A80JU will offer a whole new viewing experience through the new delivering picture quality amongst the best ever seen on a Sony TV to date including Dolby Vision, HDR10 & HLG HDR Processing. ...

The Sony BRAVIA Master Series OLED XR55A90JU, part of the A90J series is the successor to the ever popular AG9 OLED Master Series now bringing technology used in image mastering within the film industry & combining that with the new Cognitive Processor XR. The XR55A90JU will offer a whole new viewing experience through the new delivering the best picture quality seen on a Sony TV to date including Dolby Vision, HDR10 & HLG HDR Processing. ...

The Sony BRAVIA OLED XR65A80JU, part of the A80J series is the successor to the ever popular A8 OLED Series bringing together all the brilliant image proceesing technologies along with the benefits of OLED & combining that with the new Cognitive Processor XR. The XR65A80JU will offer a whole new viewing experience through the new delivering picture quality amongst the best ever seen on a Sony TV to date including Dolby Vision, HDR10 & HLG HDR Processing. ...

The Sony BRAVIA Master Series OLED XR65A90JU, part of the A90J series is the successor to the ever popular AG9 OLED Master Series now bringing technology used in image mastering within the film industry & combining that with the new Cognitive Processor XR. The XR65A90JU will offer a whole new viewing experience through the new delivering the best picture quality seen on a Sony TV to date including Dolby Vision, HDR10 & HLG HDR Processing. ...

The XR65X90JU is part of the 2021 X90J series TVs featuring all the latest technologies available from Sony & providing them all in one package making this one of the best 4K LED range Sony has to offer all powered by the brand new Cognitive Processor XR. Delivering the best picture quality seen on a Sony LED TV to date including Dolby Vision, HDR10 & HLG HDR Standards. ...

The XR65X95JU is part of the 2021 X95J series TVs featuring all the latest technologies available from Sony & providing them all in one package making this the best 4K LED range Sony has to offer all powered by the brand new Cognitive Processor XR. Delivering the best picture quality seen on a Sony LED TV to date including Dolby Vision, HDR10 & HLG HDR Standards. ...

The XR75X90JU is part of the 2021 X90J series TVs featuring all the latest technologies available from Sony & providing them all in one package making this one of the best 4K LED range Sony has to offer all powered by the brand new Cognitive Processor XR. Delivering the best picture quality seen on a Sony LED TV to date including Dolby Vision, HDR10 & HLG HDR Standards. ...