The Sunday Times no 1 bestseller How people succeed
- & how you can too Alastair Campbell knows all about winning As Tony Blair's chief spokesman & strategist he helped guide the Labour Party to victory in three successive general elections & he's fascinated by what it takes to win How do sports stars excel entrepreneurs thrive or individuals achieve their ambition? Is their ability to win innate? Or is the winning mindset something we can all develop? Drawing on the wisdom of an astonishing array of talented people
- from elite athletes to top managers from rulers of countries to rulers of global business empires
- Alastair Campbell uses his forensic skills as well as his own experience of politics & sport to get to the heart of success He examines how winners tick He considers how they build great teams He analyses how they deal with unexpected setbacks & new challenges He judges what the very different worlds of politics business & sport can learn from one another & he sets out a blueprint for winning that we can all follow