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Webs Of Influence: The Psychology Of Online Persuasion (2nd Edition)
By Nathalie Nahai (Paperback, 2017)

With the majority of commercial transaction now happening online companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business In this second edition of Webs of Influence Nathalie Nahai brings together the latest insights from the world of psychology neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour This book will show you how to apply specific principles to improve your marketing products and websites enabling you to engage with your customers in a more meaningful way Applying the latest in thinking in psychology sociology business design and more this book is essential reading for anyone who works on the webJamie BartlettAuthor of The Dark Net Nathalie Nahai is the most
intelligent contemporary writer on technology matters This new edition is even better and will turn every reader into an expert a phenomenal book!Dr Thomas Chamorro-PremuzicProfessor of Business Psychology at University College London and Columbia University CEO of Hogan Assessments
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With the majority of commercial transaction now happening online companies of all shapes & sizes face an unprecedented level of competition to win over & retain new business In this second edition of Webs of Influence Nathalie Nahai brings together the latest insights from the world of psychology neuroscience & behavioural economics to explain the underlying dynamics & motivations behind consumer behaviour This book will show you how to apply specific principles to improve your marketing products & websites enabling you to engage with your customers in a more meaningful way Applying the latest in thinking in psychology sociology business design & more this book is essential reading for anyone who works on the web Jamie Bartlett Author of The Dark Net Nathalie Nahai is the most intelligent contemporary writer on technology matters This new edition is even better & will turn every reader into an expert a phenomenal book! Dr Thomas Chamorro-Premuzic Professor of Business Psychology at University College London & Columbia University CEO of Hogan Assessments

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Contemporary - Modern era design
Contemporary - A design reference to indicate post war modern design
Dark - A colour which absorbs visable ligt so apears less light than objects that reflect light
World - A physical grouping, commonly used to describe earth and everything associated with ti
Contemporary - An object that is living in the same time.
Design - A drawing or styles that shows the look and functionality of something before its made.

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