With the majority of commercial transaction now happening online companies of all shapes & sizes face an unprecedented level of competition to win over & retain new business In this second edition of Webs of Influence Nathalie Nahai brings together the latest insights from the world of psychology neuroscience & behavioural economics to explain the underlying dynamics & motivations behind consumer behaviour This book will show you how to apply specific principles to improve your marketing products & websites enabling you to engage with your customers in a more meaningful way Applying the latest in thinking in psychology sociology business design & more this book is essential reading for anyone who works on the web Jamie Bartlett Author of The Dark Net Nathalie Nahai is the most intelligent contemporary writer on technology matters This new edition is even better & will turn every reader into an expert a phenomenal book! Dr Thomas Chamorro-Premuzic Professor of Business Psychology at University College London & Columbia University CEO of Hogan Assessments