In Using Conversation Analysis David Greatbatch & Timothy Clark introduce the key elements of conversation analysis an increasingly prominent form of business research analysis which involves analysing audio & visual recordings of naturally occurring talk-in-interaction such as television speeches & interview exchanges to see how meanings are constructed Ideal for Business & Management students reading for a Master's degree each book in the series may also serve as reference books for doctoral students & faculty members interested in the method Part of SAGE's Mastering Business Research Methods Series conceived & edited by Bill Lee Mark N K Saunders & Vadake K Narayanan & designed to support researchers by providing in-depth & practical guidance on using a chosen method of data collection or analysis Watch the editors introduce the Mastering Business Research Methods series & tell you more about the first three books