When Marshall Mc Luhan first coined the phrases global village & the medium is the message in 1964 no-one could have predicted today's information-dependent planet No-one that is except for a handful of science fiction writers & Marshall Mc Luhan Understanding Media was written twenty years before the PC revolution & thirty years before the rise of the Internet Yet Mc Luhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society He believed that the message of electronic media foretold the end of humanity as it was known In 1964 this looked like the paranoid babblings of a madman In our twenty-first century digital world the madman looks quite sane Understanding Media the most important book ever written on communication Ignore its message at your peril ...

Expertly synthesizes economic theory & contemporary cases to both explain the structure of the contemporary media industry & shed insight on the significant challenges & controversies confronting the sector- Lucy Kung Oxford University & Jonkoping University A wide-ranging accessible introduction to media economics & their application to a broad range of media topics from advertising & business models to copyright audience demand & public policy- Chris Bilton University of Warwick An excellent textbook on media economics which takes into account the full complexity of the subject matter in the context of structural technological & creative transformations that characterise digital media- Milan Todorovic London Metropolitan University With the rapidly evolving digital media landscape this second & completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis & instead focuses on the issues & imperatives that are now central to how economic forces impact on the media industries Exploring themes such as innovation digital multi-platform developments the emerging importance of networks branding & segmentation of market demand strategies of risk-spreading maximizing value within content intermediation & rights management corporate expansion & advertising this book addresses & explains the key pressing questions & issues that are transforming contemporary media industries & markets Gillian Doyle makes the economics of the media fascinating compelling & easy to understand This is essential reading for students of media economics media management media policy & courses across the cultural & creative industries ...

Mental health is a vast & fascinating subject but knowing where to begin can be challenging This book focuses on the fundamentals of mental health care It is packed full of need-to-know' information that will help students understand what is meant by mental health & wellbeing be aware of the common mental health problems as well as the typical interventions & treatment options available The book focuses in on the most essential knowledge providing the ideal starting point for anyone looking to gain an initial understanding of mental health ...

Understanding Modern Warfare has established itself as the leading introduction to the issues ideas concepts & context necessary to understand the theory & conduct of warfare in the twentieth & twenty-first centuries It is an invaluable text for military professionals & students of military history Key features include incisive coverage of the debates surrounding contemporary & future warfare; accessible yet sophisticated discussion across the land sea & air environments; & coverage of contemporary topics such as drones cyber warfare & hybrid warfare The book makes extensive use of text boxes to explain key concepts & to reference extended examples & it

Includes:: annotated guides to further reading & key questions to promote the reader's further thinking This second edition has been fully revised & updated to take into account new debates & recent events in Syria Iraq & Ukraine & it has also been restructured to further improve its usefulness as a teaching tool

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Learn how to evaluate & apply research with the 1 nursing research book! Understanding Nursing Research Building an Evidence-Based Practice is known for its authoritative content a time-tested step-by-step approach & abundant use of research examples With enhanced clarity & readability the new edition strengthens its focus on evidence-based practice to better demonstrate how the steps of the research process relate to evidence-based nursing Written by two of the leaders in the field of nursing research Nancy Burns & Susan K Grove this full-color text offers unique insights into understanding appraising & applying published research to evidence-based practice This would be excellent for student nurses nurses new to research or any nurse with an interest in research Reviewed by Helen Reeves St Giles Walsall Hospice on behalf of Nursing Times December 2015 Authoritative content is written by two of the true pioneers in nursing research who offer unique first-hand insights into the field Research examples provide practice in working with published studies with many of the examples including Critical Appraisal & Implications for Practice sections Clear step-by-step organization introduces the research process & demonstrates how this systematic framework relates to evidence-based practice Strong emphasis on evidence-based practice helps you develop skills in studying & appraising published research so you are prepared for your role in working with research evidence Critical Appraisal Guidelines boxes provide step-by-step guidance in appraising published research studies Emphasis on critical appraisal versus critique reflects contemporary usage in nursing research & evidence-based practice Balanced coverage of qualitative research prepares you to approach research questions & clinical questions with an unbiased view of the researcher's methodology Presentation of two different appraisal processes covers both the traditional in-depth critical appraisal process that prepares you for graduate-level work in research & the concise practice-focused research appraisal process that equips you for quick & accurate evaluation of the applicability of research findings to clinical practice NEW! Redesigned research example format

Includes:: research examples have been thoroughly redesigned with a clear hierarchy of subcategories NEW! enhanced focus on need-to-know content & greater use of bulleting creative illustrations & tables employs a more consistent streamlined approach from chapter to chapter NEW! Updated research examples ensure you are learning through the most clinically relevant topics & studies NEW! Detailed directions on how to critically appraise research syntheses
- such as systematic reviews meta-analyses meta-syntheses & mixed-methods systematic reviews
- increase your understanding of the types of research syntheses conducted in nursing & how to determine the quality of these syntheses & the relevance of their findings for practice NEW! A unique emphasis on QSEN aided by the input of a QSEN consultant increases the book's relevance to national curriculum standards & promotes the safe practice of nursing by using the most current research NEW! Chapter on the Enhanced Literature Review provides guidelines for structure of reviews written for different purposes NEW! More practically focused chapter on Outcomes Research better addresses the trending topic of outcomes research NEW! Expanded coverage of mixed-methods research & translational research responds to the growing emphasis on these research emphases NEW! Expanded coverage of cultural competency & cultural validity provides valuable information for providing care to diverse populations & understanding the validity of research instruments in various cultures NEW! Quick-reference tools include a Brief Table of Contents a new Levels of Knowledge illustration & other evidence-based practice information inside the front cover A Research Designs & Statistical Analysis Techniques Reference & a new Key to Statistical Symbols are located inside the back cover NEW! Enhanced illustration program incorporates re-colorized illustrations & additional full-color illustrations in each chapter NEW! Additional design enhancements include a special 1-column adaptation of the RN Design standard table row separators & newly designed chapter openers



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This new edition of Understanding Oracle APEX 5 Application Development shows APEX developers how to build practical non-trivial web applications The book introduces the world of APEX properties explaining the functionality supported by each page component as well as the techniques developers use to achieve that functionality The book is targeted at those who are new to APEX & just beginning to develop real projects for production deployment Reading the book & working the examples will leave you in a good position to build good-looking highly-functional web applications Topics include conditional formatting user-customized reports data entry forms concurrency & lost updates & updatable reports Accompanying the book is a demo web application that illustrates each concept mentioned in the book Specific attention is given in the book to the thought process involved in choosing & assembling APEX components & features to deliver a specific result Understanding Oracle APEX 5 Application Development is the ideal book to take you from an understanding of the individual pieces of APEX to an understanding of how those pieces are assembled into polished applications Teaches how to develop non-trivial APEX applications Provides deep understanding of APEX functionality Shows the techniques needed for customization ...

Electronic Inspection Copy available for instructors here' With his usual engaging & inimitable style Mats Alvesson takes the reader on a riveting journey through the diverse ways in which culture itself can be understood & how these powerfully inform organizational life'
- Blake E Ashforth Arizona State University' Understanding Organizational Culture comunicates complex ideas in a manner that will illuminate for those who are less familiar with the concepts discussed as well as providing a depth & critique of interest to those familiar with the topics'
- Claire Valentin The University of Edinburgh Unlike prescriptive books about organizations Understanding Organizational Culture challenges & provokes the reader to think critically It provides an insight into organizational culture aided by numerous empirical illustrations from ethnographic studies that develop & illustrate how cultural thinking can be used in managerial & non-managerial organizational theory & practice Mats Alvesson answers questions of definition explores alternative perspectives & exands on substantive issues before discussing key issues of research & developing his framework Further more the advances in the field of organizational culture are synthesized for the reader by drawing upon the range of relevant literature within organization studies Understanding Organizational Culture provides great breadth within a textbook approach
- covering a wide spectrum of management & organization while at the same time developing a new theoretical approach to organizational culture The new edition contains enhanced pedagogy & expanded coverage of topics such as identity & organizational change It is essential reading for students taking undergraduate & postgraduate modules in Organizational Behaviour & Organizational Theory on Management & Organization Studies programmes including MBA


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Master the important pathophysiology concepts you need to know with the most engaging & reader-friendly text available Filled with vibrant illustrations & complemented by online resources that bring pathophysiology concepts to life Understanding Pathophysiology 6th Edition continues its tradition of delivering the most accurate information on treatments manifestations & mechanisms of disease across the lifespan giving you the fundamental knowledge needed to move forward in your nursing education & career New additions include a new chapter on epigenetics new content on rare diseases a separate chapter for male & female reproductive alterations streamlined features simplified language & fully updated information throughout Introduction to Pathophysiology in the front matter section provides intro to the subject of pathophysiology & explains why it is important Consistent presentation helps readers better distinguish pathophysiology clinical manifestations & evaluation & treatment for each disease More than 1000 high-quality illustrations vividly depict clinical manifestations & cellular mechanisms underlying diseases Lifespan coverage details age-specific conditions affecting pediatric adult & aging patients in depth Algorithms throughout the text clarify disease progression Risk Factor boxes alert readers to important safety considerations associated with specific diseases Health Alert boxes highlight new developments in biologic research diagnostic studies preventive care treatments & more Quick Check boxes test readers' retention of important chapter concepts Geriatric Considerations boxes & Pediatric Considerations boxes highlight key considerations for these demographics in relevant chapters Did You Understand? sections provide a fast & efficient review of chapter content Chapter outlines help readers find specific information with ease Chapter introductions explain why chapter content is important & how it fits into a broader health care context Key terms are bolded throughout the text for fast easy reference Glossary of selected terms familiarizes readers with the most difficult or important terminology Additional online resources on Evolve companion website offers access to animations review questions key terms matching exercises & more NEW! Chapter on Epigenetics gives students knowledge & insight into key processes that influence normal & abnormal cell growth & development NEW! Streamlined tables & flowcharts make information easier to access NEW! Updated content throughout reflects the latest clinical findings & research across the full spectrum of pathophysiology NEW! Additional content on rare diseases gives students a more comprehensive understanding of conditions that affect the human body NEW! Division of Alterations of the Reproductive Systems chapter will now cover male & female reproductive systems in separate chapters NEW! 25 additional illustrations bring key concepts to life ...

Every attempt to help people must first begin with an effort to understand people says Dr Larry Crabb " And the only fully reliable source of information on that topic is the Bible" In this Gold Medallion Award-winning classic Dr Crabb affirms the power of the Scriptures to address the intricacies & deep needs of the human heart Exploring the inseparable link between spiritual & psychological realities Understanding People offers a vital lens on how we're put together-who we really are & what makes us tick in our relationships with other people with God & with ourselves In three parts this book first points us to the Bible as our source of insight into perplexing heart issues Then it helps us come to grips with our brokenness as God's image-bearers & it shows how we can reclaim our ability to reflect him in our growth toward maturity & healed relationships ...

An endorsed Philosophy of Religion resource for the AS & A2 OCR Religious Studies qualification For use with the 2008 OCR A Level Religious Studies

Specification Written by Libby Ahluwalia using an approach that stretches the most able while also offering plenty of accessible support for those who need more help The accompanying Teacher Support Book contains discussion ideas worksheets revision tests & games as well as exam-style questions & mark schemes

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