This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom & whose so-called strategies that are little more than banal wish lists It puts forward the notion that the application of uncommon sense
- thinking or acting differently from other organisations in a way that makes unusual sense
- is the secret to competitive success For those who want to succeed & stand out from the herd this book is a beacon of uncommon sense & a timely antidote to managerial humbug