In Traction serial entrepreneurs Gabriel Weinberg & Justin Mares give startups the tools for generating explosive customer growth' Anyone trying to break through to new customers can use this smart ambitious book' Eric Ries author of The Lean Startup Most startups don't fail because they can't build a product Most startups fail because they can't get traction Building a successful company is hard Smart entrepreneurs know that the key to success isn't the originality of your offering the brilliance of your team or how much money you raise It's how consistently you can grow & acquire new customers Traction will teach you the nineteen channels you can use to build a customer base & offers a three-step framework to figure out which ones will work best for your business No matter how you apply them the lessons & examples in Traction will help you create & sustain the growth your business desperately needs ' Here is the inside scoop the latest most specific tactics from the red-hot centre of the Internet marketing universe From someone who has done it Twice' Seth Godin author of Linchpin