Think Small: The Surprisingly Simple Ways To Reach Big Goals

Product Description

' Governments around the world are using behavioural insights to help people achieve their goals This great new book shows how you can use the same tools in your own life Go nudge yourself!'- Richard Thaler winner of the 2017 Nobel Prize in Economics A simple & accessible plan for success based on seven scientifically tested steps that really work We're often told to dream big the sky's the limit & that nothing is impossible While it is undoubtedly good advice to set yourself goals that have the potential to make you & those around you healthier & happier how to reach those goals is often less clear From getting fit or securing a new job to becoming a better manager or parent simply setting your mind to something will rarely get you where you want to be & big plans can quickly become overwhelming leaving us feeling as though we've failed Most of us set goals with very good intentions so why do our best-laid plans so often go awry? When we're so committed to making positive changes & fulfilling our ambition at the outset is there a way of avoiding the common roadblocks that stand between our goals & us? Thankfully the answer is yes
- & it's much easier to achieve than you might think Working inside the world's first Nudge Unit Owain Service & Rory Gallagher know the huge impact that small changes & clear plans based on a scientific understanding of human behaviour can have from an individual to an international level For the first time Think Small takes these successful approaches & translates them into an easy simple framework that has the potential to make a big difference to all our lives