Why is green the colour of envy? Why is black &evil&? Why is white pure? Why do we &feel blue& or &see red&? Why do colours have different meanings for different cultures? When we look at or talk about a colour in a particular setting we are as likely to see its cultural or symbolic meaning as the shade itself Whysometimes our grasp of a colour relates to the random way we define it Light blue is called &blue& but over the last century or two light red has become pink whereas in Russia light blue & dark blue are separate colours Does language play a part in our perception of colours? In most cases the origins of why we view a colour in a certain way goes back hundreds if not thousands of years Blue was not always a boy&s colour; pink was not always a girl&s Indeed less than one hundred years ago in the West it was the other way round This book offers a lively anecdotal treatment of the cultural mysteries of colour & focuses on the way we respond to colours the significance we give them
- & how these things change over time & from place to place It tells the story of how we have come to view the world through lenses passed down to us by art science politics fashion sport & not least prejudice