WAKE UP & SMELL THE SUCCESS! You already know the Starbucks story Since 1992 its stock has risen a staggering 5000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences stimulate business growth generate profits energize employees & secure customer loyalty-all at the same time The Starbucks Experience contains a robust blend of home-brewed ingenuity & people-driven philosophies that have made Starbucks one of the world's most admired companies according to Fortune magazine With unique access to Starbucks personnel & resources Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the partners-and the special experience they create for each customer Michelli reveals how you can follow the Starbucks way to Reach out to entire communities Listen to individual workers & consumers Seize growth opportunities in every market Custom-design a truly satisfying experience that benefits everyone involved Filled with real-life insider stories eye-opening anecdotes & solid step-by-step strategies this fascinating book takes you deep inside one of the most talked-about companies in the world today For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich heady brew of unforgettable user-friendly ideas