The Rough Guide to Switzerland is the ultimate guide to the country where tourism as we know it first took off The Alpine landscape that so entranced Thomas Cook's pioneering group of package tourists in 1863 still draws tourists in their millions Whether you're looking to check out the 365 days-per-year snowboarding scene in Zermatt wander the medieval streets of exceptionally preserved Bern or sleep on the straw in a Valais farm you'll find plenty of insight & advice from our team of expert authors Beyond the hinterlands we uncover the surprisingly dynamic alternative scene in Switzerland's cities its cutting-edge contemporary galleries & myriad film music & design festivals not to mention the scientists at CERN attempting to discover the neutron-sized building-blocks of our universe in the world's biggest experiment Make the most of your trip with The Rough Guide to Switzerland