In 1978 Julian Richer then aged just nineteen opened his first shop near London Bridge For over twenty years this shop has been listed in the Guinness Book of Records as having the highest sales per square foot of any retail outlet in the world & the company as a whole with its fifty-three stores nationwide & huge online presence has become Britain's favourite retailer of TV & hi-fi equipment What lies behind this extraordinary success? For Julian the answer is simple throughout his career he has focussed relentlessly on putting people
- both staff & customers
- right at the centre of his business & in The Richer Way he offers a supremely practical guide to how others can follow suit He explains how to motivate employees & measure their progress He establishes how to balance company discipline with individual autonomy He explores what customer service' should really involve Above all he points the way to creating an open friendly & flexible culture that will not only attract the best people but also offer the greatest chance of business success Packed with straightforward common-sense advice The Richer Way will prove essential reading for all organisations whatever their nature & size