It's a game you're already playing whether you like it or not You can choose to ignore it & remain at the mercy of what others say about you or you can take the time to learn how it works For those who do the potential benefits are unlimited Through pioneering research & interviews with a host of major figures ranging from Jay-Z & Linked In co-founder Reid Hoffman to Bernie Madoff & Man Booker prize-winning Hilary Mantel Waller & Younger reveal the key mechanisms that make & remake our reputations providing the essential guide to the most important game in business & in life