The power of glitzy advertising & elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today People trust the recommendation of a friend family member colleague or even stranger with similar tastes over anything thrust at them by a faceless company Most business owners believe that whether customers refer them is entirely out of their hands But science shows that people can't help recommending products & services to their friends-it's an instinct wired deep in the brain & smart businesses can tap into that hardwired desire Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers Keep those customers happy & they will refer your business to even more customers Talk with your customers not at them Thanks to social networking sites companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening -The sales team is the most important part of your marketing team Salespeople are the company's main link to customers who are the main source of referrals Getting them on board with your referral strategy is critical -Educate your customers Referrals are only helpful if they're given to the right people Educate your customers about whom they should be talking to The secret to generating referrals lies in understanding the Customer Referral Cycle-the way customers refer others to your company who in turn generate even more referrals Businesses can ensure a healthy referral cycle by moving customers & prospects along the path of Know Like Trust Try Buy Repeat & Refer If everyone in an organization keeps this sequence in mind Jantsch argues your business will generate referrals like a well-oiled machine ...

A leading MIT social scientist & consultant examines five professions
- engineering architecture management psychotherapy & town
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The Reformation transformed Europe & left an indelible mark on the modern world It began as an argument about what Christians needed to do to be saved but rapidly engulfed society in a series of fundamental changes This Very Short Introduction provides a lively & up-to-date guide to the process It explains doctrinal debates in a clear & non-technical way but is equally concerned to demonstrate the effects the Reformation had on politics society art & minorities Peter Marshall argues that the Reformation was not a solely European phenomenon but that varieties of faith exported from Europe transformed Christianity into a truly world religion The complex legacy of the Reformation is also assessed; its religious fervour produced remarkable stories of sanctity & heroism & some extraordinary artistic achievements but violence holy war & martyrdom were equally its products A paradox of the Reformation
- that it intensified intolerance while establishing pluralism
- is one we still wrestle with today ABOUT THE SERIES The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area These pocket-sized books are the perfect way to get ahead in a new subject quickly Our expert authors combine facts analysis perspective new ideas & enthusiasm to make interesting & challenging topics highly readable

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From the winner of the Pulitzer Prize for Fiction 2016'A powerful antidote to all the fearmongering & lies out there A rich exploration of human identity family ties & love & loss never has a short story collection been timelier' Five stars the Independent In The Refugees Viet Thanh Nguyen gives voice to lives led between two worlds the adopted homeland & the country of birth From a young Vietnamese refugee who suffers profound culture shock when he comes to live with two gay men in San Francisco to a woman whose husband is suffering from dementia & starts to confuse her for a former lover to a girl living in Ho Chi Minh City whose older half-sister comes back from America having seemingly accomplished everything she never will the stories are a captivating testament to the dreams & hardships of immigration The second piece of fiction by a major new voice The Refugees is a beautifully written & sharply observed book about the aspirations of those who leave one country for another & the relationships & desires for self-fulfillment that define our lives An Amazon Best Book of the Month (Literature & Fiction)' Nguyen's eight heart-wrenching & hopeful stories ought to be required reading for every politician in this era of wall-building & xenophobia' the Guardian' With anger but not despair with reconciliation but not unrealistic hope & with genuine humour that is not used to diminish anyone Nguyen has breathed life into many unforgettable characters & given us a timely book focusing in the words of Willa Cather on "the slow working out of fate in people of allied sentiment & allied blood"' the Guardian' Beautiful & heartrending' Joyce Carol Oates in the New Yorker'A superb collection exquisite stories Nguyen crafts dazzlingly lucid prose' the Observer' Poignant Nguyen writes most movingly The form of the short story seems to come to Nguyen effortlessly' Financial Times ...

In The Refugees Viet Thanh Nguyen gives voice to lives led between two worlds the adopted homeland & the country of birth From a young Vietnamese refugee who suffers profound culture shock when he comes to live with two gay men in San Francisco to a woman whose husband is suffering from dementia & starts to confuse her for a former lover to a girl living in Ho Chi Minh City whose older half-sister comes back from America having seemingly accomplished everything she never will the stories are a captivating testament to the dreams & hardships of immigration The second piece of fiction by a major new voice The Refugees is a beautifully written & sharply observed book about the aspirations of those who leave one country for another & the relationships & desires for self-fulfillment that define our lives ...

The Regeneration Trilogy is Pat Barker's sweeping masterpiece of British historical fiction 1917 Scotland At Craiglockhart War Hospital in Scotland army psychiatrist William Rivers treats shell-shocked soldiers before sending them back to the front In his care are poets Siegfried Sassoon & Wilfred Owen & Billy Prior who is only able to communicate by means of pencil & paper Regeneration The Eye in the Door & The Ghost Road follow the stories of these men until the last months of the war Widely acclaimed & admired Pat Barker's Regeneration trilogy paints with moving detail the far-reaching consequences of a conflict which decimated a generation' Harrowing original delicate & unforgettable' Independent'A new vision of what the First World War did to human beings male & female soldiers & civilians Constantly surprising & formally superb' A S Byatt Daily Telegraph' One of the few real masterpieces of late twentieth-century British fiction' Jonathan Coe ...

What if leaders stripped away all preconceptions about how business operates allowing the organization to go back to its core & build itself back up to become something new-something so responsive so innovative & resilient it becomes virtually non-displaceable in the market? The Regenerative Business sets the stage for what is now only dreamt of by most of today's forward-thinking leaders & paves the path to make it possible The book features-Real stories from companies leading innovation & transformation across the globe including; Google Colgate Europe Seventh Generation Nike & others-A logical comprehensive approach that factors in the complexities of the modern organization -The work of internationally-recognized leadership expert Carol Sanford who for decades has been designing & leading systemic business change ...

The CRJ family are the most successful & accomplished solution to fill the gap between the business jet & the commercial airliner In the stretched 900 variant the CRJ can even compete directly with the smaller conventional airliners such as Boeing&s ubiquitous 737 whilst maintaining a grace & style such airliners can only dream of The CRJ is no slouch either Powered by General Electric turbofans the CRJ variants can deliver cruise altitudes in excess of 41 000ft accommodate 90 passengers & traverse over 3 000 km at Mach 082 This simulation for Microsoft&s Flight Simulator 2004 & FSX

Includes:: not just one but three aircraft variants The CRJ 200 700 & for many the most attractive of them all the sleek 900 A tour of the exterior reveals the excellence that flight simmers almost take for granted in a Feel There development The model is rich in animation hydraulic suspension flaps slats spoilerons speed brakes thrust reversers detailed landing gear sequencing landing lights passenger & cargo doors operating airstairs & more Whichever version you select the quality model is clad in textures of equal excellence incorporating reflection dynamic shine & realistic night lighting It&s a beautiful thing

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Wentworth Ohio a small friendly town where the Carver children bicker over sweets in the E-Z shop & writer Johnny Marinville is the only resident who minds his own business On Poplar Street apart from the impending storm it's just a normal summer's day
- with Frisbees flying lawn mowers humming & barbeques grilling As the paperboy makes his round he is unaware of the chrome red van idling up the hill Soon the residents will be caught up in a game of wills as the regulators arrive in force to face a child whose powers of expression are just awakening If you like THE REGULATORS don't miss DESPERATION written as an unidentical pair
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Reiki is a holistic system for balancing healing & harmonising all aspects of the person
- body mind emotions & spirit
- encouraging

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