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The Quality"ient Or How I Made The World A Better Place
This satirical novel recounts the effect on human and corporate behaviour of a brand new metric a"ient that ranks companies not on share price or earnings per share or return on capital invested but on care compassion and social responsibility Companies come to see that having a high Bevill"ient gives them competitive advantage No one is allowed to know the underlying factors that make up this"ient as Anthony Bevill its author is quick to point out if the factors were known they would be open to manipulation So companies pay more attention to diversity in the workplace playing fields for employees care in the transportation of hazardous wastes charitable contributions - and anything else they think might earn them a high Bevill"ient score Not only companies but ethical
investment funds charities and eventually even the government itself compete to be ranked highly for caring' How the Bevill"ient came about through a succession of mishaps and disasters and its effects on business and society is narrated in the first person by Anthony Bevill himself a struggling self-deluding no-hoper who finds himself becoming a high-profile high-earning proprietor of a significant market research company whose"ient is in increasing demand In fact of course his"ient has no real basis in quantifiable fact; the numbers he issues and apportions to his paying clients are largely inventions of his own He justifies this deception on the grounds that the existence of his"ient prompts all companies and organisations to be more thoughtful caring and generous;
which is indeed the case Hence How I Made the World a Better Place Much of the tension in the story stems from the growing influence of the Bevill"ient and the growing sense that its totally spurious basis is bound to be eventually uncovered One of the very few people to have read this book in manuscript wrote I haven't enjoyed a novel for a long time as much as I have this - and that's not for the want of reading novels It's a very serious idea which is possibly why I laughed so much an original idea beautifully developed and tricked' I"e this comment because it sums up exactly what I set out to write and how I hope others will find it
investment funds charities and eventually even the government itself compete to be ranked highly for caring' How the Bevill"ient came about through a succession of mishaps and disasters and its effects on business and society is narrated in the first person by Anthony Bevill himself a struggling self-deluding no-hoper who finds himself becoming a high-profile high-earning proprietor of a significant market research company whose"ient is in increasing demand In fact of course his"ient has no real basis in quantifiable fact; the numbers he issues and apportions to his paying clients are largely inventions of his own He justifies this deception on the grounds that the existence of his"ient prompts all companies and organisations to be more thoughtful caring and generous;
which is indeed the case Hence How I Made the World a Better Place Much of the tension in the story stems from the growing influence of the Bevill"ient and the growing sense that its totally spurious basis is bound to be eventually uncovered One of the very few people to have read this book in manuscript wrote I haven't enjoyed a novel for a long time as much as I have this - and that's not for the want of reading novels It's a very serious idea which is possibly why I laughed so much an original idea beautifully developed and tricked' I"e this comment because it sums up exactly what I set out to write and how I hope others will find it
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