How many times have you written an email at work read it back & found that it didn't make as much sense as you'd hoped? or worse someone else has told you that they can't follow it The Pyramid Principle will show you how to communicate your ideas clearly & succinctly Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings However if any group of ideas are arranged into a pyramid structure in the first place not only will it save valuable time & effort to write it will take even less effort to read & comprehend it The Pyramid Principle explains how to think creatively reason lucidly & express ideas with clarity define complex problems & establish the objectives of any document assess your ideas & recognize their relative importance structure your reasoning into a coherent & transparent argument analyze your argument to confirm its effectiveness The clear communication of ideas whether to clients colleagues or the management board is a key factor in determining personal success Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page & into the reader s mind with a minimum of effort & a maximum of effect Bring your ideas to life!