The Publishing Business is an invaluable guide to understanding what book publishing is & what it might become Using popular & current examples this second edition demonstrates that to succeed publishers must prove their commitment to producing accurate attractive & well edited content their ability to innovate pioneering digital technologies & their dedication to promoting their titles to new audiences This book explains the responsibilities at each stage of the publishing process describes current roles & practices & provides much food for thought on how publishers can ensure their skills remain relevant in the digital age Fully updated to take into account recent developments in the publishing world this new edition also
Includes:: additional real-world examples from a variety of publishing sectors insightful interviews with industry experts & new & updated activities throughout Beautifully designed thoroughly illustrated & packed with examples of publishing practice The Publishing Business is an essential introduction to a dynamic industry