The Psychology Of Attitudes And Attitude Change

Product Description

What are your attitudes on climate change? Do you have opinions on how political parties should be funded? Or indeed celebrity misadventure? Written by two world-leading academics in the field of attitudes research this textbook gets to the very heart of this fascinating & far-reaching field In the 2nd Edition Greg Maio & Geoffrey Haddock expand on how scientific methods have been used to better understand attitudes & how they change with updates to reflect the most recent findings With the aid of a few helpful metaphors the text provides readers with a grasp of the fundamental concepts for understanding attitudes & an appreciation of the scientific challenges that lay ahead With plenty of learning aids to help with revision & a new companion website this textbook is a valuable resource for anyone interested in learning or teaching about attitudes Key features of the new edition Key Terms Key Points & a Glossary Research Highlights that illustrate interesting & important case studies & their findings Useful recaps of ' What we have learned' & ' What do you think?' questions at the end of chapters to get students thinking A new Companion Website (studysagepubcommaiohaddock) with useful material for both instructors & students