The Power Of Purpose: Inspire Teams, Engage Customers, Transform
Business

The Power of Purpose has been officially shortlisted in the 'Thought Leader' category for The Business Book Awards 2018 as announced on 17th January 2018 In a world where volatility is the new norm and change is a constant the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values Purpose is the secret ingredient - with purpose you have the key to exceptional performance greater wellbeing and clarity in a VUCA world But how do you find such purpose and ensure it propels your business forward? The Power of Purpose shares a simple 6-step framework you too can identify clarify and shape your business purpose You'll gain a competitive advantage and boost your bottom line but the benefits are not just commercial - you'll also
inspire a new generation of employees foster innovation simplify decisions and build customer and brand loyalty Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life as well as sharing the results from a questionnaire with purpose-led businesses you'll find a step-by-step approach for applying purpose to simplify complexity harness a purpose-powered workforce and create customer loyalty How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business? The Power of Purpose is your secret ingredient If you are building a business without purpose not only are you missing the point but you are most likely missing out on the journey the excitement - and the profit - too
Sir Richard Branson Virgin Group Purpose is a key enabler in the delivery of sustainable long-term value for all stakeholders John and Andrew's book shows how to find spread and follow such purpose within organisations and is a meaningful contribution to this debate Paul Polman Chief Executive Unilever This is a must-read for today's business leader whether you're setting up a new venture or leading a blue-chip giant Sophie Cornish MBE co-founder Notonthehighstreetcom