In The Power of Habit award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist & how they can be changed With penetrating intelligence & an ability to distill vast amounts of information into engrossing narratives Duhigg brings to life a whole new understanding of human nature & its potential for transformation Along the way we learn why some people & companies struggle to change despite years of trying while others seem to remake themselves overnight We visit laboratories where neuroscientists explore how habits work & where exactly they reside in our brains We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps Starbucks CEO Howard Schultz & civil-rights hero Martin Luther King Jr We go inside Procter & Gamble Target superstores Rick Warren's Saddleback Church NFL locker rooms & the nation's largest hospitals & see how implementing so-called keystone habits can earn billions & mean the difference between failure & success life & death At its core The Power of Habit contains an exhilarating argument The key to exercising regularly losing weight raising exceptional children becoming more productive building revolutionary companies & social movements & achieving success is understanding how habits work Habits aren't destiny As Charles Duhigg shows by harnessing this new science we can transform our businesses our communities & our lives