A great product is not enough You cannot sell or promote anything without an original & distinctive brand But how do you create a good name a memorable logo & a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know
- fast Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours You'll Grasp the key concepts of branding learn how to improve your existing brand & find out what other start-up books don't tell you