Adopted internationally by business schools & MBA programmes The New Strategic Brand Management is simply the reference source for senior strategists positioning professionals & postgraduate students Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself Using an array of international case studies Jean-Noel Kapferer covers all the leading issues faced by brand strategists today With both gravitas & intelligent insight the book reveals new thinking on topics such as putting culture & content into brands the impact of private labels & the comeback of local brands This updated fifth edition of The New Strategic Brand Management builds on its impressive reputation including new information to enable students & practitioners to stay up to date with targeting adding recent research & market knowledge to the discipline With dedicated sections for specific types of brands (luxury corporate & retail) international examples & case studies from companies such as Audi Nivea Toyota & Absolut Vodka; plus models & frameworks such as the Brand Identity Prism; it remains at the forefront of strategic brand thinking ...

From one of our most celebrated writers on religion comes this fresh bold & unsettling new translation of the New Testament David Bentley Hart undertook this new translation of the New Testament in the spirit of "etsi doctrina non daretur" "as if doctrine is not given" Reproducing the texts' often fragmentary formulations without augmentation or correction he has produced a pitilessly literal translation one that captures the texts' impenetrability & unfinished quality while awakening readers to an uncanniness that often lies hidden beneath doctrinal layers The early Christians' sometimes raw astonished & halting prose challenges the idea that the New Testament affirms the kind of people we are Hart reminds us that they were a company of extremists radical in their rejection of the values & priorities of society not only at its most degenerate but often at its most reasonable & decent " To live as the New Testament language requires" he writes " Christians would have to become strangers & sojourners on the earth to have here no enduring city to belong to a Kingdom truly not of this world & we surely cannot do that can we?" ...

The words phrases & stories of the New Testament permeate the English language Indeed this relatively small group of twenty-seven works written during the height of the Roman Empire not only helped create & sustain a vast world religion but also have been integral to the larger cultural dynamics of the West above & beyond particular religious expressions Looking at the New Testament through the lens of literary study Kyle Keefer offers an engrossing exploration of this revered religious text as a work of literature but also keeps in focus its theological ramifications Unique among books that examine the Bible as literature this brilliantly compact introduction offers an intriguing double-edged look at this universal text-a religiously informed literary analysis The book first explores the major sections of the New Testament-the gospels Paul's letters & Revelation-as individual literary documents Keefer shows how in such familiar stories as the parable of the Good Samaritan a literary analysis can uncover an unexpected complexity to what seems a simple straightforward tale At the conclusion of the book Keefer steps back & asks questions about the New Testament as a whole He reveals that whether read as a single document or as a collection of works the New Testament presents readers with a wide variety of forms & viewpoints & a literary exploration helps bring this richness to light A fascinating investigation of the New Testament as a classic literary work this Very Short Introduction uses a literary framework-plot character narrative arc genre-to illuminate the language structure & the crafting of this venerable text ABOUT THE SERIES The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area These pocket-sized books are the perfect way to get ahead in a new subject quickly Our expert authors combine facts analysis perspective new ideas & enthusiasm to make interesting & challenging topics highly readable ...

As part of the Christian Bible the New Testament is at once widely influential & (especially among the young & the educated) increasingly unknown Those who want to know the basics can find in this introduction the sort of information that locates these ancient writings in their historical & literary context Those who want to learn why these compositions have had such impact can find here an appreciation for the religious experiences of the first Christians that forced them to reinterpret their Jewish & Greek heritage & reshape their symbolic world In addition to providing the broad conceptual & factual framework for the New Testament -- including the process by which distinct compositions became a sacred book -- this introduction provides as well a more detailed examination of specific compositions that have had particularly strong influence including Paul's letters to the Corinthians & Romans the four Gospels & the Book of Revelation ABOUT THE SERIES The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area These pocket-sized books are the perfect way to get ahead in a new subject quickly Our expert authors combine facts analysis perspective new ideas & enthusiasm to make interesting & challenging topics highly readable ...

An epic tale of Vladimir Putin's path to power as he emerged from obscurity to become one of the world's most conflicted & important leaders Former New York Times Moscow Bureau Chief Steven Lee Myers has followed Putin since well before the recent events in the Ukraine & gives us the fullest & most engaging account available of his rise to power A gripping page-turning narrative about Russian power & prestige the book depicts a cool & calculating leader with enormous ambition & few scruples As the world struggles to confront a newly assertive Russia the importance of understanding Putin has never been greater Vladimir Putin rose out of Soviet deprivation to the pinnacle of influence in the new Russian nation He came to office in 2000 as a reformer cutting taxes & expanding property rights bringing a measure of order & eventually prosperity to millions whose only experience of democracy in the early years following the Soviet collapse was instability poverty & criminality But soon Putin orchestrated the preservation of a new kind of authoritarianism consolidating power reasserting his country's might brutally crushing revolts & swiftly dispatching dissenters even as he retained the support of many ...

Going vegan can be a daunting prospect Many familiar foods & products are out of bounds & it can be hard to know how to enjoy a healthy tasty diet In her new book top vegan author Aine Carlin guides you through the process of adopting a vegan lifestyle with tips on what to tell people about your new diet what you can eat at a restaurant dealing with cravings & her take on vegan-friendly fashion (in 2015 she was named Most Stylish Vegan by PETA) There are more than 90 tempting recipes carefully tailored to people giving up meat fish & dairy for the first time including Jerk-marinated Cauliflower Steaks for a main course & Macadamia & Blueberry Cream Pie for dessert & there are also delicious selections of raw & gluten-free dishes Learn how to make your own plant milk nut cream & even vegan-friendly beauty products Aine's practical advice non-judgemental approach & tempting recipes are the perfect tools as you begin your vegan journey ...

BOOK OF THE YEAR 2016 in the Daily Telegraph Guardian & Observer This modern vegetarian bible has 200 recipes for tempting food which will make you feel amazing Alice Hart is a food expert & an incredible cook Delicious & healthy vegetarian recipes are intrinsic to her cooking (not that the odd indulgence doesn't feature) Alice cooks colourful & natural ingredients with taste & enjoyment in mind This book covers a wide range of nourishing vegetarian food featuring chapters on Mornings Grazing Quick Thrifty Gatherings Grains Raw-ish & Afters With recipes from a raw Thai salad to hearty quesadillas to a vegan chocolate layer cake this book will speak to everyone who loves delicious feel-good food ...

New Wider World supports the GCSE Cambridge IGCSE & Edexcel International GCSE specifications & has been reviewed & recommended by University of Cambridge International Examinations ...

This selection of 16 Greek myths provides tales of adventure courage & mystery Geraldine Mc Caughrean's re-telling makes them accessible for Key Stage 3 pupils ...

A collection of stories from other cultures & traditions The stories have been chosen for their suitability for GCSE pupils Each one is supported by information about the author & the cultural context of the story as well as activities & suggested coursework assignments ...