This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental inseparable elements behind the success of every business The Grid provides the mental scaffolding to help you Evaluate & refine product & service ideas Reduce risk by considering the broader impact of strategic decisions Identify the root causes of business challenges Anticipate the impact of changes in the market & turn them to your advantage Collaborate more effectively across teams Combining practical guidance with real-world examples The Grid will bring clarity & confidence to your business decision-making