FROM THE AUTHOR OF THE SUNDAY TIMES NUMBER ONE BESTSELLER THE ETYMOLOGICON Mark Forsyth presents the secret of writing unforgettable phrases uncovering the techniques that have made immortal such lines as To be or not to be' & Bond James Bond' In his inimitably entertaining & witty style he takes apart famous"ations & shows how you too can write like Shakespeare Oscar Wilde or John Lennon Crammed with tricks to make the most humdrum sentiments seem poetic or wise The Elements of Eloquence reveals how writers through the ages have turned humble words into literary gold
- & how you can do the same An informative but highly entertaining journey through the figures of rhetoric Mark Forsyth wears his considerable knowledge lightly He also writes beautifully' David Marsh Guardian