
Every new project (or career or relationship) starts out exciting & fun Then it gets harder & less fun until it hits a low point
- really hard really not fun At this point you might be in a Dip which will get better if you keep pushing or a Cul-de-Sac which will never get better no matter how hard you try The hard part is knowing the difference & acting on it According to marketing guru & best-selling author Seth Godin what sets successful entrepreneurs (and pop stars & weight lifters & car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips Winners quit fast quit often & quit without guilt
- until they commit to beating the right Dip for the right reasons You'll never be number one at anything without picking your shots very carefully The Dip is a short entertaining book that helps you do just that It will forever alter the way you think about success