Elle Luna was a highly successful designer for startups But a voice inside her urged her to pursue what she felt she must do (create art) instead of what she assumed she should do The more she told others about making this change the more she heard me too She began giving talks on the topic & in April 2014 posted a brief manifesto that exploded online-it was tweeted to over 5 million people had over a quarter million page views & was cross-posted on Fast Company & Bloomberg just to name a few The Crossroads of Should & Must expands this passionately personal yet universal message in a book that is a pep talk a permission slip & an absolute a must-read for anyone who feels they've been choosing Should or Ought To more often than Must & Have To It's a compass to reorient you along your journey providing inspiration from others (from Moses to Van Gogh to John Grisham) who have walked this pathless path throughout time With a gripping four-part structure (The Crossroads The Reality of Should The Pathless Path & the Return) inspired by the work of Joseph Campbell this is a book with a timeless message told in the most timely & intimate terms