The long-awaited sequel to the bestselling sales classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads deliver good value & win the sale' DANIEL H PINK author of To Sell is Human & Drive Four years ago the authors behind The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales Now they reveal something even more surprising the highest-performing sales teams don't focus on friendly attentive customers Instead they target challenger customers Challenger customers are sceptical less interested in meeting & ultimately indifferent as to who wins the deal But they also have the credibility persuasive skill & will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with Based on new CEB research from thousands of B2B marketers sellers & buyers around the world The Challenger Customer shows you how to find these 'mobilizers' & equip them with the tools to effectively challenge their own organizations on your behalf This ground-breaking book is the blueprint you need to make the sale again & again thechallengercustomercouk