When you face a red light what can you say to turn it green? On stage needing to hook the audience? Convincing a friend over coffee? Sweating it in a job interview? The results of what you say aren't coincidence Whether you persuade or not is down to whether you use the right prompts The Centre Brain
- the body's action centre
- responds to what it hears & if the right prompts are used the brain can be persuaded to act Effective communication isn't a lottery The Centre Brain explains why your communication works or doesn't Why you prompt action or don't The result of a 20-year quest to discover what prompts action The Centre Brain offers readers a glimpse into the story behind their stories Combining psychological insight real-life experience & inspiring application this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action