One of the most important steps in launching or expanding a venture is the creation of a business plan The absence of a written business plan can lead to failure for new businesses & inhibit growth & development Based on methodology developed at Cranfield School of Management The Business Plan Workbook takes a practical approach to the topic of business planning Perfect for those growing businesses as well as a range of academic & professional courses this title takes the reader step-by-step through each phase of the development of a business plan from creating a competitive business strategy to its writing & presentation With 29 corresponding assignments that each
Includes:: case studies such as Hotmail Cobra Beer IKEA & Amazon actively engaging questions & worksheets it will enable you to validate your business idea brand your business research your market & raise finance This new edition
Includes:: an additional assignment covering online content key words SEO Social Media traffic tracking affiliate marketing & online advertising With a range of fresh case studies including Brew Dog Chilango & Honest Burgers this fully updated ninth edition of The Business Plan Workbook is an invaluable & comprehensive guide to all aspects of business planning Online supporting resources for this book include lecture slides test questions & answers & a new guide to online courses lectures & case studies