' If you're someone who dreams of penning a bestseller read this book' The Week' What if the success of ELJames & Dan Brown was not so random? What if there were an algorithm that could pick out the bestseller DNA concealed within these books before they're published? This is the audacious claim made by Jodie Archer & Matthew Jockers Smart savvy & full of ideas' Fiona Wilson The Times Girl on the Train Fifty Shades The Goldfinch Why do some books capture the whole world's attention? In The Bestseller Code Archer & Jockers boldly claim that not only can mega-hits be explained & identified
- but they've built the algorithm to prove it Using cutting-edge text mining techniques they have developed a model that analyses theme plot style & character to explain why some books resonate more than others with readers Provocative entertaining & ground-breaking The Bestseller Code explores the hidden patterns at work in the biggest hits & more importantly the real reasons we love to read' Non-formulaic eye-opening deeply-researched
- & really worth your time' GQ ' When a story captures the imagination of millions that's magic Can you qualify magic? Archer & Jockers just may have done so' Sylvia Day no 1 bestselling author' The claims are eye-grabbing & also highly plausible' Robert Douglas-Fairhurst Spectator' Thought-provoking & interesting Here is a book worth reading' David Bond Financial Times