The Art Of Innovation: Lessons In Creativity From IDEO, America's
Leading Design Firm

Product Description

There isn't a business that doesn't want to be more creative in its thinking products & processes In The Art of Innovation Tom Kelley partner at the Silicon Valley-based firm IDEO developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets & the Palm h&-held takes readers behind the scenes of this wildly imaginative company to reveal the strategies & secrets it uses to turn out hit after hit Kelley shows how teams-Research & immerse themselves in every possible aspect of a new product or service-Examine each product from the perspective of clients consumers & other critical audiences-Brainstorm best when they are focussed being physical & having fun The Art of Innovation will provide business leaders with the insights & tools they need to make their companies the leading-edge top-rated stars of their industries