A scuba diving company faces bankruptcy because sharks have infested the area Solution? Open the world's first extreme diving school The Art of Creative Thinking reveals how we can transform ourselves our businesses & our society through a deeper understanding of human creativity Rod Judkins of the world-famous St Martin's College of Art has studied successful creative thinkers from every walk of life throughout history Drawing on an extraordinary range of reference points
- from the Dada Manifesto to Nobel Prize Winning economists from Andy Warhol's studio to Einstein's desk
- he distils a lifetime's expertise into a succinct surprising book that will inspire you to think more confidently & creatively You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance & surprisingly persuasive; & learn why in the twenty-first century it's technically illegal to be as good as Michelangelo Be stubborn about compromise Plan to have more accidents Be mature enough to be childish Contradict yourself more often Discover the Art of Creative Thinking From the publishers of the international bestseller The Art of Thinking Clearly