Symbols play an integral role in branding programs This book explores the visual language of symbols according to their most basic element form Over 1300 symbols from all over the world are here categorized by visual type Divested of all agendas meanings & messages that might be associated with them so that their composition & impact can be assessed without distraction this allows the reader to enjoy them as a pictorial language in their own right Every symbol is captioned with information on who it was designed for who designed it & what the symbol stands for These sections are interspersed with short but detailed case studies featuring classic examples of symbols & exceptional examples of recently designed symbols This comprehensive volume is an indispensable resource for designers working on identity systems & an engaging showcase of this exciting field Now in a compact format