
We all know that change is hard It's unsettling it's time-consuming & all too often we give up at the first sign of a setback But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip & Dan Heath tackle in their compelling & insightful new book They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour Illustrating their ideas with scientific studies & remarkable real-life turnarounds
- from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances
- the brothers Heath prove that deceptively simple methods can yield truly extraordinary results