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Stick With It: The Science Of Lasting Behaviour
'Scientifically grounded and personally implementable It's a winner' - Robert Cialdini author of Influence and Pre-Suasion'A must-read for anyone who's been unable to keep a New Year's resolution or failed at making a lasting change in any other area of their life or work - Jonah Berger author of ContagiousStart 2018 off in the right way - make your New Year's resolutions stickEighty per cent of New Year's resolutions don't last beyond January Forty per cent of dieters quit within a weekWe all have bad habits - whether it's a weakness for junk food a smartphone addiction or a lack of exercise We start the new year with good intentions to change But change is hard So how can we kick our bad habits - and stick with it?According to psychologist and behaviour researcher Dr Sean Young the
answer is to stop trying to change the person and instead change the process In Stick with It Dr Young draws on his own research and that of other leading experts to explain how the mind often interferes with breaking bad habits and how we can outsmart it increasing the likelihood of making lasting change by 200 per centPacked with practical exercises and real-life case studies Stick with It shows that it is possible to control spending stick to a diet exercise regularly and overcome problem behaviours - foreverDr Sean Young is one of the world's leading experts in the field of habit-forming He is an acclaied psychologist and the founder and Executive Director of the UCLA Center for Digital Behavior His research involves the study of cutting-edge ways of using social media and mobile
technologies to change and predict human behaviour
answer is to stop trying to change the person and instead change the process In Stick with It Dr Young draws on his own research and that of other leading experts to explain how the mind often interferes with breaking bad habits and how we can outsmart it increasing the likelihood of making lasting change by 200 per centPacked with practical exercises and real-life case studies Stick with It shows that it is possible to control spending stick to a diet exercise regularly and overcome problem behaviours - foreverDr Sean Young is one of the world's leading experts in the field of habit-forming He is an acclaied psychologist and the founder and Executive Director of the UCLA Center for Digital Behavior His research involves the study of cutting-edge ways of using social media and mobile
technologies to change and predict human behaviour
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