If you want to be the best focus on your most valuable asset the power of your creative mind As competition & the pace of change intensify companies & individuals need to harness their creativity to stay ahead of the field Under pressure people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty' Creative genius Edward de Bono debunks these common notions in this remarkable book He shows how creativity is a learnable skill
- one that everyone can use to improve their performance He then explains how you can unlock your own creativity to reap the personal & professional rewards it will bring Learn how tobe creative on demand with de Bono's step-by-step approach add value to ideas & turn them into financial assets boost creativity with the power of lateral thinking break free from old ways of thinking with creative challenging