Like no other text this accessible textbook expertly introduces students to how we sense & perceive the world around us Using clear & detailed explanations & highly effective illustrations the text illuminates the connections between mind brain & behaviour in the realm of sensation & perception Seamlessly integrating classic findings with cutting edge research in psychology physiology & neuroscience the new edition explores the questions researchers are seeking to answer today & the methods of investigation they are using Ideal for undergraduate Cognitive Psychology courses this popular textbook now has 15 chapters & a new appendix on noise & signal detection theory