Here in a short compact & concise format is the basics of how to persuade more people more effectively more ethically & more often Ziglar draws from his fundamental selling experiences & shows that while the fundamentals of selling may remain constant sales people must continue learning living & looking learning from the past without living there; living in the present by seizing each vital moment of every single day; & looking to the future with hope optimism & education His tips will not only keep your clients happy & add to your income but will also teach you ideas & principles that will most importantly add to the quality of your life Content drawn from Ziglar on Selling