Richard Branson is an iconic businessman In Screw It Let's Do It he shares the secrets of his success & the invaluable lessons he has learned over the course of his remarkable career As the world struggles with the twin problems of global recession & climate change Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic & environmentally friendly approach to business He also looks to the future & shares his plans for taking his business & his ideas to the next level Richard reveals the new & exciting areas into which Virgin is currently moving including biofuels & space travel & brings together all the important lessons good advice & inspirational adages that have helped him along the road to success This is a fantastic motivational business book that will help every reader achieve their own dreams