
Sendhil Mullainathan the 'most interesting young economist in the world' & Eldar Shafir the 'most brilliant psychologist' of his generation explain the hidden problem behind everything with Scarcity Why can we never seem to keep on top of our workload social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here economist Sendhil Mullainathan & psychologist Eldar Shafir reveal that the hidden side behind all these problems is that they're all about scarcity Using the new science of scarcity they explain why obesity is rampant; why people find it difficult to sleep when most sleep deprived; & why the lonely find it so hard to make friends Scarcity will change the way you think about both the little everyday tasks & the big issues of global urgency' Stars in their respective disciplines & the combination is greater than the sum of its parts Their project has a unique feel to it it is the finest combination of heart & head that I have seen in our field'
- Daniel Kahneman author of Thinking Fast & Slow' Scarcity is a captivating book overflowing with new ideas fantastic stories & simple suggestions that just might change the way you live'
- Steven D Levitt coauthor of Freakonomics' An ultimately humane & very welcome book'
- Oliver Burkeman Guardian Sendhil Mullainathan is a Professor of Economics at Harvard & a recipient of a Mac Arthur Foundation genius grant He conducts research on development economics behavioural economics & corporate finance He is Executive Director of Ideas 42 Institute of Quantitative Social Science Harvard University Eldar Shafir is William Stewart Tod Professor of Psychology & Public Affairs at Princeton University Most of his work focuses on descriptive analyses of inference judgment & decision making & on issues related to behavioural economics