What is retailing today? Who are the players & how do they operate? & what will happen tomorrow? These are just some of the questions addressed by Retailing Principles Global Multichannel & Managerial Viewpoints 2nd Edition which has been thoroughly updated to reflect current trends & conditions in the global retail market An essential companion for any student seeking a career in the world of retail the text focuses on the strategies that retailers both large & small are employing to thrive in this challenging economic climate & in a marketplace where globalization multi-channel retailing & issues of sustainability are dominant factors