Leadership principles from a master of the business turnaround In Reinvent renowned CEO & business leader Fred Hassan explains how to transform a struggling business into a raging success by reinventing the culture attitude & behaviors of organizations & people Leaders who want to change cultures & individuals need a cool head a clear vision & a well-refined ability to inspire that change Here Hassan explains how a productive organizational culture leads to real success The first part of the book focuses on how you as a leader can unleash your full powers by learning to be authentic purposeful & connected with your organization The second part of the book focuses on groups how to lead them how to be a role model for the effort you expect & how to keep winning & innovating Taken together these principles fuel smarter strategies more effective execution & better governance Features practical proven guidance appropriate for every business leader in any industry Ideal for corporate executives managers team leaders human resources professionals board members & consultants Written by a renowned public speaker & former CEO known for turning around struggling companies Revealing how you can make culture your secret weapon Reinvent is the perfect tool for business leaders in highly competitive industries