In this witty engaging & deeply personal memoir Superquinn founder & Senator Feargal Quinn shares his memories of the ups & downs of business & public life in Ireland over seven decades He recalls his family's commercial & political roots his childhood at Red Island holiday camp & his battles to succeed in the face of personal tragedy He reflects on the culture of innovation he introduced in Superquinn & his decision to sell the company that bore his name Quinntessential Feargal provides a unique insight into the life & career of one of Ireland's best-known entrepreneurs